http://www.hollywoodreporter.com/hr/content_display/world/news/e3i60b39c4b57a9d7759395c8d055a3b9e6
Global focus: Int'l co-production treaties
Nov 20, 2008, 06:00 PM ET
"We've gotten a lot smarter in doing co-productions," says Christine Ruppert of Germany's Tatfilm, which co-produced "The Last King of Scotland" and is in post on Belgium-Germany-Poland feature "Within the Whirlwind." "Now we realize that films need their own integrity, their own roots. We can't shoehorn in 'alibi' actors from the various countries just to get funding, as used to happen a lot in the 'Europudding' days."
Veteran producers have gotten better at making multinational features that work around the world. A recent study by the European Audiovisual Observatory found that European co-productions get released in more than twice the number of markets that 100% national productions do. A separate study showed African or Asian films have a much easier time securing distribution in Europe if they have a European co-producer on board.
Globally, co-productions are starting to fill the gap between big studio tentpoles and small-budget indies. By spreading risk among several partners and tapping soft money opportunities around the globe, the $10 million-$40 million feature is becoming financially viable again.
A new territory for cross-border co-productions is television. The success of limited series "The Tudors," set up as a co-pro between Canada and Ireland, has gotten producers thinking beyond the big screen. Expect to see more TV series produced and financed outside the U.S., with the domestic sale an add-on.
When it comes to setting up international co-productions, Europe has an obvious advantage. The 1992 European Convention on Cinematographic Co-Production allows cross-border productions within the EU to dip into subsidies from all the participating countries. But several other territories, notably Canada, Australia and South Africa, can also point to attractive production incentives and an impressive track record.
All eyes are now on India, home to a massive local industry and piles of investment capital, which has recently signed treaties with the U.K., Germany, Italy and Brazil. If the power of Bollywood can be harnessed to make sellable international features, a whole new range of opportunities will open up for ambitious indie producers.
Despite the obvious advantage of doing co-productions -- a bigger budget -- veterans of the bilateral game warn of the hidden costs of flying around talent and crews. Not to mention having to give up substantial rights to your French, Japanese or Brazilian co-production partners.
But with private capital running scared during the global credit meltdown, regional subsidies and tax breaks -- the financial backbone of international co-productions -- look a lot more enticing. Producing a film across two or more borders requires doing a lot more homework and often means a few more headaches, but when it works, it can turn you into a truly global player.
2 comments:
Thanks for the quote Beth. Keep up the Good Work.
I am fascinated seeing the connections that countries have with each other, in this case through the movie industry. As India has now begun to create treaties internationally, it leads me to hypothesize that this is a sign of the developing/growing economy and global impact that is becoming associated with India. I also look at countries such as Canada and her plethora of treaty-countries--possibly another hypothesis forms here in regards to this high-treaty number being related to Canada's neutral political stance in the world's eyes. I would like to see research done on whether or not there is a correlation between political positions of countries and the number/type of international treaties those countries hold. I dare ask, though, where is the United States in this list? Do we not make treaties? have treaties with other countries? have treaties with every country? Who are we making movies with!?!?! Daniel Shore wants answers.
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